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          當代國際商務函電目錄

          Lesson One The Principles of Effective Business Communication
          1.Express ideas dearly
          2.Keep the message concise
          3.Adopt a reader-focused approach
          4.Get the right tone and style
          5.Have a good command of English
          6.Have a good command of business knowledge
          New Words and Phrases
          Notes
          Exercises

          Lesson Two Selection of Media
          1.Introduction
          2.Communication media
          3.Communication etiquette
          4.Considerations in media selection
          Abbreviation for Internet Communication Smile, for Internet Communication
          New Words and Phrases
          Notes
          Exercises

          Lesson Three The Parts and Formats of Business Correspondence (1)
          1.Introduction
          2.Structure of business letters
          3.Format of business letters
          4.Example letters
          5.Format of envelopes
          New Words and Phrases
          Notes
          Exercises

          Lesson Four The Parts and Formats of Business Correspondence (2)
          1.Interoffice memorandum
          2.Fax
          3.E-mail
          4.Website
          New Words and Phrases
          Notes
          Exercises

          Lesson Five Resume
          1.Introduction
          2.Writing strategy
          3.Communication for results
          4.Formats and examples of a resume
          5.Telephone conversation for interview announcement
          New Words and Phrases
          Notes
          Useful Expressions
          Exercises

          Lesson Six Application Letter
          1.Introduction
          2.Writing strategy
          3.Communication for results
          4.Example letters
          5.Telephone conversation
          New Words and Phrases
          Notes
          Useful Expressions
          Exercises

          Lesson Seven Establishing Business Relations
          1.Introduction
          2.Writing strategy
          3.Communication for results
          4.Example letters
          5.Telephone conversation
          New Words and Phrases
          Notes
          Useful Expressions
          Exercises

          Lesson Eight Status Inquiry
          1.Introduction
          2.Writing strategy
          3.Communication for results
          4.Example letters
          5.Telephone conversation
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          Lesson Nine Product Inquiry and Reply
          Lesson Ten Offer, Counter-Offer and Order
          Lesson Eleven Payment Terms
          Lesson Twelve Payment by Letter of Credit
          Lesson ThiFteen Packing and Shipping Mark
          Lesson Fourteen Shipment
          Lesson Fifteen Insurance
          Lesson Sixteen Complaints and Claims
          Lesson Seventeen Adjustment to Claims
          Lesson Eighteen Sales Promotion
          Lesson Nineteen Business Report
          Lesson Twenty Business Contracts and Agreements
          Key to the Exercises
          Reference

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