Practice Introduction1

實訓(xùn)簡介1

Practice Objectives1

實訓(xùn)目標(biāo)1

Practice Organization1

實訓(xùn)組織1

Practice Obligation 1

實訓(xùn)規(guī)范1

Practice Observation2

實訓(xùn)評估2

Unit 1 Starting a Company4

實訓(xùn)模塊一 創(chuàng)業(yè)4

Practice 1 Deciding on Starting a Company5

技能實訓(xùn)1 做出創(chuàng)業(yè)決策5

Task 1 Deciding the Business Scope7

任務(wù) 1 決定經(jīng)營范圍7

Task 2 Determining the Ownership Structure11

任務(wù)2 確定企業(yè)所有權(quán)結(jié)構(gòu) 11

Task 3 Selecting a Company Name14

任務(wù) 3 選擇公司名稱14

Task 4 Selecting the Location18

任務(wù) 4 選擇辦公地點18

Task 5 Creating the Organizational Structure22

任務(wù) 5 建立組織結(jié)構(gòu)22

Practice 2 Making a Company Profile26

技能實訓(xùn)2 撰寫公司簡介26

Task 1 Introducing the Company27

任務(wù) 1 介紹公司27

Task 2 Introducing the Business Areas30

任務(wù) 2 介紹經(jīng)營范圍30

Task 3 Introducing the Products and Services34

任務(wù) 3 介紹產(chǎn)品和服務(wù) 34

Unit 2 Human Resources37

實訓(xùn)模塊二 人力資源37

Practice 1 Making Job Descriptions38

技能實訓(xùn)1 制作崗位說明38

Task 1 Making Job Descriptions for Marketing Department39

任務(wù)1 制作市場營銷部崗位說明39

Task 2 Making Job Descriptions for Import and Export Department47

任務(wù) 2 制作進(jìn)出口部崗位說明47

English Practice for International Commerce and Business Correspondence

外貿(mào)英語與函電實訓(xùn)Contents目 錄Practice 2 Recruiting54

技能實訓(xùn)2 招聘54

Task 1 Launching Job Advertisements57

任務(wù) 1 發(fā)布招聘廣告57

Task 2 Discussing on the Release of Job Advertisement60

任務(wù) 2 討論招聘廣告的發(fā)布60

Task 3 Writing an Application Letter 65

任務(wù) 3 撰寫應(yīng)聘信65

Task 4 Making a Resume 70

任務(wù) 4 制作簡歷70

Task 5 Selecting the Candidates78

任務(wù) 5 篩選候選人78

Task 6 Sending the Notice of Interview83

任務(wù) 6 發(fā)送面試通知83

Task 7 Interviewing (1) 87

任務(wù) 7 面試（一）87

Task 8 Interviewing (2) 93

任務(wù) 8 面試（二） 93

Task 9 Sending the Offer Letter 99

任務(wù) 9 發(fā)送錄用通知書99

Unit 3 Marketing106

實訓(xùn)模塊三 市場營銷106

Practice 1 Making a Market Survey108

技能實訓(xùn)1 進(jìn)行市場調(diào)查108

Task 1 Making a Market Research Plan109

任務(wù)1 做市場調(diào)查計劃109

Task 2 Designing a Questionnaire112

任務(wù)2 設(shè)計調(diào)查問卷112

Task 3 Carrying out the Survey117

任務(wù)3 進(jìn)行調(diào)查117

Task 4 Compiling a Brief Market Survey Report122

任務(wù)4 撰寫簡易市場調(diào)查報告122

Practice 2 Making a Marketing Plan126

技能實訓(xùn)2 制訂市場營銷計劃126

Task 1 Positioning128

任務(wù)1 市場定位128

Task 2 Analyzing the Competitors134

任務(wù)2 分析競爭者134

Task 3 Determining the Marketing Objectives138

任務(wù)3 確定營銷目標(biāo)138

Task 4 Deciding the Marketing Strategies141

任務(wù)4 制訂營銷策略141

Task 5 Discussing Marketing Activities144

任務(wù)5 商討營銷活動144

Task 6 Controlling147

任務(wù)6 營銷控制147

Practice 3 Participating the International Fairs150

技能實訓(xùn)3 參加國際會展150

Task 1 Making a Reservation151

任務(wù)1 預(yù)訂展位151

Task 2 Designing the Booth155

任務(wù)2 展位布置155

Task 3 Receiving Clients159

任務(wù)3 接待客戶159

Task 4 Writing up a Negotiation Minute162

任務(wù)4 編寫洽談紀(jì)要162

Unit 4 Import167

實訓(xùn)模塊四 進(jìn)口167

Practice 1 Importing Seashell Buttons168

技能實訓(xùn)1 進(jìn)口貝殼紐扣168

Task 1 Making a General Inquiry for the First Time170

任務(wù)1 首次詢價170

Task 2 Replying to the First Inquiry174

任務(wù)2 首次詢價回復(fù)174

Task 3 Making an Offer177

任務(wù)3 發(fā)盤177

Task 4 Making a Counter-offer181

任務(wù)4 還盤181

Task 5 Accepting184

任務(wù)5 接受184

Task 6 Discussing the Terms of Payment188

任務(wù)6 討論支付方式188

Task 7 Accepting the Terms of Payment191

任務(wù)7 接受支付方式191

Task 8 Placing an Order194

任務(wù)8 下訂單194

Task 9 Accepting and Signing a Contract197

任務(wù)9 接受和簽訂合同197

Task 10 Urging the L/C205

任務(wù)10 催開信用證205

Task 11 Replying to the Urging Letter208

任務(wù)11 對督促信的回復(fù)208

Task 12 Sending the Shipment Advice211

任務(wù)12 發(fā)送裝運(yùn)通知211

Task 13 Claiming214

任務(wù)13 索賠214

Task 14 Settling217

任務(wù)14 理賠217

Practice 2 Importing Lace220

技能實訓(xùn)2 進(jìn)口花邊220

Task 1 Making a First Touch online221

任務(wù)1 首次網(wǎng)絡(luò)接觸221

Task 2 Replying to the First Touch online224

任務(wù)2 首次網(wǎng)絡(luò)接觸回復(fù)224

Task 3 Negotiating online227

任務(wù)3 網(wǎng)上談判227

Task 4 Placing an Order230

任務(wù)4 下訂單230

Unit 5 Exporting234

實訓(xùn)模塊五 出口234

Practice 1 Exporting Color Cotton Pajamas236

技能實訓(xùn)1 出口彩棉睡衣236

Task 1 Launching an Advertisement 237

任務(wù)1 投放廣告237

Task 2 Making a General Inquiry 240

任務(wù)2 一般性詢價240

Task 3 Making an Offer243

任務(wù)3 發(fā)盤243

Task 4 Making a Counter Offer247

任務(wù)4 還盤247

Task 5 Declining252

任務(wù)5 拒絕252

Practice 2 Exporting Children's Garments254

技能實訓(xùn)2 出口童裝254

Task 1 Promoting 256

任務(wù)1 推銷256

Task 2 Making a Specific Inquiry259

任務(wù)2 具體詢價259

Task 3 Making an Offer 262

任務(wù)3 發(fā)盤262

Task 4 Making a Counter-offer 266

任務(wù)4 還盤266

Task 5 Making a Counter Counter-offer271

任務(wù)5 再還盤271

Task 6 Placing an Order274

任務(wù)6 下訂單274

Task 7 Accepting and Signing a Contract278

任務(wù)7 接受和簽訂合同278

Practice 3 Issuing the L/C on Children's Garments287

技能實訓(xùn)3 開立關(guān)于童裝的信用證 287

Task 1 Urging the L/C 288

任務(wù)1 催開信用證288

Task 2 Applying for the L/C291

任務(wù)2 申請開立信用證291

Task 3 Opening the L/C299

任務(wù)3 開立信用證299

Task 4 Sending the Notice of L/C303

任務(wù)4 發(fā)送信用證通知書303

Task 5 Sending the Shipping Advice 307

任務(wù)5 發(fā)送裝運(yùn)通知307

Practice 4 Making the Documents of Children's Garments311

技能實訓(xùn)4 制作關(guān)于童裝的單據(jù)311

Task 1 Issuing the Invoice 313

任務(wù)1 開立發(fā)票313

Task 2 Issuing the Packing List 316

任務(wù)2 開立裝箱單316

Task 3 Issuing the Certificate of Inspection 320

任務(wù)3 開立檢驗證書320

Task 4 Issuing the Certificate of Origin 322

任務(wù)4 開立原產(chǎn)地證明322

Task 5 Issuing the B/L326

任務(wù)5 開立提單326

Task 6 Issuing the Insurance Policy330

任務(wù) 6 開立保險單330

Task 7 Issuing the Bill of Exchange334

任務(wù)7 開立匯票334

Unit 6 Annual Meeting336

實訓(xùn)模塊六 年會336

Practice 1 Preparing for an Annual Meeting337

技能實訓(xùn)1 籌備年會337

Task 1 Determining the Program338

任務(wù)1 確定活動程序 338

Task 2 Fixing-up the Annual Meeting Room341

任務(wù)2 年會現(xiàn)場布置341

Practice 2 Organizing the Annual Meeting344

技能實訓(xùn)2 組織年會344

Task 1 Delivering the Opening Address347

任務(wù)1 致開幕辭 347

Task 2 Making an Annual Report349

任務(wù)2 做年度報告349

Task 3 Giving the Speech351

任務(wù)3 發(fā)言 351

Task 4 Closing 354

任務(wù)4 結(jié)束語354

參考文獻(xiàn)356^[3]