前言

Chapter 1 Meeting and Seeing off外賓接待

Meeting Foreign Guests 迎接外賓/2

Introducing Each Other 互相介紹/8

Visiting a Factory 參觀生產(chǎn)車間/13

Having Business Dinner 商務(wù)會餐/20

Accompanying Shopping 陪同購物/26

Sightseeing 帶客觀光/34

Arranging Hotels 安排住宿/43

Seeing Foreign Guests Off 送別外賓/49

Chapter 2 Business Travel外貿(mào)出差

In the Plane 在飛機上/56

Checking Luggage 行李托運/63

Exchanging Money 貨幣兌換/69

Visiting Clients 拜訪客戶/75

Transportation 交通出行/81

Western Food 品味西餐/87

At the Hotel 入住酒店/92

Checking Out 離店付款/100

Chapter 3 Trade Marketing外貿(mào)營銷

Booth Booking 預(yù)訂展位/108

Show Preparation 展會準備/114

Advertising 廣告宣傳/121

Introduction to Products 產(chǎn)品介紹/130

Promotional Events 促銷活動/139

Market Survey 考察市場/146

Quality and Pricing 質(zhì)量和定價/153

Customer Services 客服/161

Chapter 4 Forms of Trade貿(mào)易形式

Compensation Trade 補償貿(mào)易/168

Barter Trade 易貨貿(mào)易/175

Consignment Sales 寄售貿(mào)易/181

Agents 代理/187

Technology Transfer 技術(shù)轉(zhuǎn)讓/199

Joint Venture 合資企業(yè)/206

Bid 招標(biāo)/215

Tender 投標(biāo)/222

Chapter 5 Trade Office外貿(mào)辦公

Office Facilities 辦公設(shè)備/232

Conference Preparations 會議籌備/240

Business Correspondence 商業(yè)信函/248

Typing and Photocopying 打字復(fù)印/254

Sending a Fax 發(fā)傳真/258

Using a Computer 電腦使用/264

Emails 電子郵件/273

Managing Documents 檔案管理/279

Chapter 6 Declaration of Goods商品報關(guān)

Commodity Inspection 商品檢驗/288

Inspections at Customs 海關(guān)檢查/296

Customs Clearance 海關(guān)通關(guān)/301

Business Visa 商務(wù)簽證/309

International Taxation 國際稅收/316

Packing 包裝/323

Shipment 裝運/332

Departure and Entry 出入境/338

Chapter 7 Practical Operations貿(mào)易實務(wù)

Inquiry 詢盤/346

Offer 發(fā)盤/352

Counteroffer 還盤/359

Order and Delivery 訂貨與交貨/366

Online Sales 網(wǎng)上銷售/373

Discount and Commission 折扣和傭金/382

Terms of Payment 付款方式/389

Insurance and Compensation 保險與賠償/397