營銷組合 Marketing Mix

　營業(yè)額/到達率增長指數(shù) Turnover

　影響力等級 Hierarchy of Effects

　傭金制 Commission Sys tem

　由報紙決定(刊登位置) Run-of-paper

　郵購 Mail Order

　有提示認知 Aided Awareness

　有效貯藏期限 Shelf Life

　誘導轉(zhuǎn)向法 Bait and Switch

　語義差異法 Semantic Differential

　預檢驗 Pre-testing

　原創(chuàng)性 Originality

　原子狀測試 Atomistic Test

　岳母研究 Mother-in-law Research

　載波技術(shù) ZAP

　贊助 Sponsorship

　詹姆士·韋伯揚 James Webb Young

　展覽會 Exhibition

　爭奪經(jīng)營 Scrambled Merchandising

　正常商品 Normal Goods