Contents

Unit 1 Fundamentals of Writing Business

Letters 1

1.1 General Guidelines 1

1.2 Parts of a Business Letter 4

1.3 The Formats of a Business Letter 7

1.4 Addressing Eenvelopes 10

1.5 Exercises 12

Unit 2 Establishing Business Relations 13

2.1 Background Introduction 13

2.2 Structure of a Start Letter 14

2.3 Specimen Letters 15

2.4 Useful Expressions 26

2.5 Exercises 28

Unit 3 Enquires 31

3.1 Background Introduction 31

3.2 Structure of a Letter 31

3.3 Specimen Letters 33

3.4 Useful Rxpressions 41

3.5 Exercises 43

Unit 4 Offers 45

4.1 Background Introduction 45

4.2 Structure of a Letter 46

4.3 Specimen Letters 46

4.4 Useful Expressions 54

4.5 Exercises 55

Unit 5 Counter-Offers 58

5.1 Background Introduction 58

5.2 Structure of a Letter 58

5.3 Specimen Letters 59

5.4 Useful Expressions 66

5.5 Exercises 67

Unit 6 Conclusion of Business 69

6.1 Background Introduction 69

6.2 Structure of a Letter 69

6.3 Specimen letters 70

6.4 Useful Expressions 77

6.5 Exercises 79

Unit 7 Sales Promotion 81

7.1 Background Introduction 81

7.2 Writing Guide 82

7.3 Specimen Letters 83

7.4 Useful Expressions 91

7.5 Exercises 92

Unit 8 Payment 94

8.1 Background Introduction 94

8.2 Writing Guide 96

8.3 Specimen Letters 97

8.4 Useful Expressions 104

8.5 Exercises 106

Unit 9 Letter of Credit 108

9.1 Background Introduction 108

9.2 Structure of a Letter 110

9.3 Specimen Letters 112

9.4 Useful Expressions 119

9.5 Exercises 121

Unit 10 Packing 126

10.1 Background Introduction 126

10.2 Structure of a Letter 129

10.3 Specimen Letters 130

10.4 Useful Expressions 138

10.5 Exercises 139

Unit 11 Making Shipment 142

11.1 Background Introduction 142

11.2 Structures of a Letter 143

11.3 Specimen Letters 144

11.4 Useful Expressions 154

11.5 Exercises 156

Unit 12 Insurance 158

12.1 Background Introduction 158

12.2 Structure of a Letter 159

12.3 Specimen Letters 160

12.4 Useful Expressions 164

12.5 Exercises 165

Unit 13 Complaints and Claims 167

13.1 Background Introduction 167

13.2 Structure of a Letter 169

13.3 Specimen Letters 171

13.4 Useful Expressions 178

13.5 Exercises 179

Unit 14 Agency 182

14.1 Background Introduction 182

14.2 Structure of a Letter 183

14.3 Specimen Letters 184

14.4 Useful Expressions 191

14.5 Exercises 192

附錄 外貿(mào)函電常用英語縮略語 194

參考文獻(xiàn) 207^[2]